Laois Chamber Alliance is pleased to present Influence to Win, a practical business growth session for ambitious SMEs seeking to strengthen their communication, enhance their influence, and improve their ability to persuade and sell in an increasingly competitive marketplace.
Delivered by Riad Zouheir of Irish Times Group and Laois Nationalist, this workshop will provide attendees with practical insights and strategies to help position their business as a trusted authority, communicate with greater impact, and convert more customers without competing on price.
Venue: Maldron Hotel, Portlaoise, Co. Laois
Date: Thursday, 7th May 2026
Time: 10:00am
About Riad Zouheir
Riad Zouheir has over 20 years of experience in marketing and media, and is widely recognised for helping local businesses accelerate growth through strategic offline and digital campaigns.
He works closely with leading media groups, including The Irish Times Group, supporting revenue development, commercial strategy, and advertiser education initiatives.
A data-driven marketer with deep commercial expertise, Riad specialises in multi-channel acquisition strategies across PPC, display, paid social, SEO, press, TV, and radio. He designs and delivers Business Club programmes and sales training frameworks that strengthen client relationships, increase market share, and drive sustainable revenue growth for media partners.
Over the course of his career, Riad has delivered more than 300 conferences and highimpact growth workshops internationally, equipping business owners and sales teams with practical strategies to communicate more effectively and convert marketing investment into long-term profitability. Born in Paris and based in London for over 25 years, Riad combines international perspective
with hands-on commercial experience, bringing clarity, structure, and measurable results to every market he works in.