This category is open to any tourism or hospitality business including visitor attractions, activity based or guided experience, museums, historic houses, gardens, exhibition centres, hotels, conference and banqueting venues. This award recognises a significant contribution of a company/organization in increasing the number of visitors to Laois through developing marketing, selling and delivering an improved visitor experience. Businesses eligible may include but are not limited to hospitality businesses, tourism attraction providers (public and/or private providers), tourism activities/adventure, and event providers within the county.